GU Mingyi

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University Studies and Researches

Ph. D in Marketing Science (Tongji University)

M.A. in Marketing Communication (Tongji University)

B.A. Logistics Management (Civil Aviation University of China)

APPOINTMENT    

Research Fellow (2019 - present)

National Advertising Research Institute of China, Peking

Associate Professor (2013 - present)

Department of Advertising, SJM

Shanghai International Studies University, Shanghai

Visiting Researcher (1 month in 2018)

Department of Marketing, Wharton Business School, UPenn, US.

Visiting Scholar (Dec. 2017 – Jan. 2019)

Department of Advertising, Michigan State University, United States

                                Post Doctor in Advertising (2010 - 2012)

                                Department of Advertising, Fudan University, Shanghai

                                Lecturer (2007 - 2010); Associate Professor (2010 - 2013)

East China University of Science and Technology, Shanghai

Research  Area

The IMC and Future of Advertising;

Adtech and Martech for Intelligence Age;

PII-User Data Rights Legislation (GDPR, China law and ethics)

Teaching  Area

Integrated Marketing Communication 3.0

Digital Advertising Theories & Models (M.A. and M.S.)

Digital Marketing Technology and Brand Comm. (MBA & Bachelor)

Digital Advertising Platforms in China and Global

Email：gmy@shisu.edu.cn

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