CUI Liping

Cui Liping, professor of Advertising Department of the School of Journalism and Communication at Shanghai International Studies University (SISU). She is the academic leader of Advertising and responsible for master’s program. She holds a PhD from Nanjing University of the Arts. She is a post-doctor of Fudan University and a master tutor of Advertising. She is also a visiting fellow of Japan Dentsu Hideo Yoshida Memorial Foundation.

Research fields: brand innovation and communication; media and design; visual cultural communication and so on 

Research achievement: She has published two monographs, presided over 7 social science projects of Ministry of Education/China Postdoctoral Foundation/provincial and ministerial level and many other projects, and participated in 2 major projects of national level. She has also published over 30 papers in CSSCI, core journals of China and other journals. Her art works have been shown in several exhibitions and won awards and many paintings have been published.

Social Part-time: She is member of academic committee of China Advertising Association and education committee of China Fashion & Color Association. She is also deputy secretary general of Shanghai Alumni Association of Nanjing University of the Arts, member of Jiangsu Research Association of Bird-and-Flower Painting, senior painter of Zhongyuan Painting and Calligraphy Institute and deputy director of Zhongyuan Center for Think Tank and Culture Study.