Lu Xinyu

EDUCATION

Ph.D. in Mass Communication, University of Minnesota, Twin Cities, USA   2019

M.A. in Journalism, Indiana University, Bloomington, USA  2014 

TEACHING AND CURRICULUM DEVELOPMENT

Courses Taught

Research Methods and application (Ph.D. Seminar; new course development)

Mass Communication Research Methods (Master Seminar; new course development)

Social media marketing (Master Seminar; new course development)

Introduction to Statistics (Master Seminar; new course development)

Social Media and Big Data (Undergrade Course; new course development)

Interactive Advertising (Undergrade Course; new course development)

Interactive Advertising Planning (Undergrade Course; new course development)

Media and Society (Undergrade Course; existing course revision and development)

RESEARCH INTERESTS

Personalized Advertising; Consumer Brand Engagement; Computational Research; Advertising Effects; Social Media

E-mail: xinyulu@shisu.edu.cn